Baffled by the Graphic Designer’s Jargon?  Don’t understand what materials we need for production?  Read our tid bits below.
 
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Definitions & Tid Bits

Electronic Files - Files you provide.  Can be sent via e-mail, or provided on CD or Flash.  Please refer to Before you order page, or contact us before placing on order.
Photo Manipulation – Digital editing done to pictures to change the appearance of the original picture.

Photo Restoration – Taking a damaged photo and scanning it into the computer and making repairs to the picture to make it look close to the original.

DPI - Dots per inch – measure of resolution of input devices such as scanners, display devices such as monitors, and output devices such as printers and monitors.

Vector - the use of geometrical primitives such as points, lines, curves, and polygons, which are all based upon mathematical equations to represent images in computer graphics.

Raster - the representation of images as a collection of pixels, and used as the sole graphic type for actual photographic images.

PMS – Pantone Matching System - a color system used to identify colors by name or number, allowing for a specific color of ink to be used in printing. 
CMYK – Abbreviation for cyan, magenta, yellow and black, otherwise know as process colors.

Bitmap (*.bmp) – An image represented by an array of picture elements, each of which is encoded as a single binary digit.

JPEG Image (*.jpg, *.jpeg) – joint photographic experts group.  The compression scheme based on the lossy compression algorithm that is a de facto standard on the internet.

TIFF – tagged image file format.  A popular file format for exchanging bitmapped images between application.

Acceptable File Formats - recommended
Adobe Acrobat Document (*.pdf) 
Adobe Illustrator (*.ai)
Adobe Photoshop Image (*.psd)

Service Specifications Resolution
Recommended saved images and designs should be at  least :  Digital Picture - 240dpi
Scanned Pictures - 300dpi

                                                                      

Don’t forget with all electronic files we must be provided with: 
 

• Program used and version.

• Hard copy at 100%.

• All supporting (linked) art, graphics and fonts.  Please do not embed graphics in PageMaker 6.5 files.

• Artwork should be in agreement to the way it will be printed.

• Pictures should be grayscale at 300 DPI for black and white ads.

• Artwork for 4 color ads should be done CMYK and include photos.  Photos should be at 300 DPI.  RGB will not work because they will not separate correctly.

• When using a PMS color, you need to supply that PMS information in addition to a copy of the art as black.  Our art department may otherwise direct you during consultation.

• The minimum acceptable line screen is 150 DPI.

• Our art department will advise or correct material for best quality.

• Production and design services will be billed based on complexity.

 

Need Help?  Let us do it for you.  
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Questions?
Please email sales@sandhillartchitects.com